ABOUT US
Personal Fitness Coaches
Mission Statement
Our mission is to provide the highest quality Personal Fitness Coaching and Sports Performance service in not only the East Bay, but also all of Northern California. New Direction will change the way you view fitness, as a lifestyle change, not requiring the use of gimmicks and unfulfilled promises.
Vision
Our Vision is to change the lives of people in Contra Costa through the highest quality customer service and the uniquely motivating Personal Fitness Coaching Program.
Purpose
New Direction Personal Fitness and Sports Performance was founded on the belief that fitness can be life changing and exhilarating. From improving the way a person looks and feels to the internal health of the body’s organs, fitness can and should be a part of everyday life.
Life change is only a step away, are you ready for a New Direction?
Results
Results are how we will be evaluated. At New Direction, our uniquely tailored strategies will get you the results you’re looking for. YOUR results are our number one priority.
Professionalism
Our trainers are amongst the most qualified fitness professionals in not only the Bay area, but also the country. Our high standard separates us from our competition and guarantees we will get you the results you are looking for.
Quality Assurance
Our rigorous employee selection process ensures that you will be working with the friendliest, most qualified staff in the Bay area. We recruit fitness coaches and specialists from amongst the most elite certifying bodies in the country to give the safest, most effective results. Each Personal Fitness Coach must go through our meticulous training program, resulting in a unique environment that thrives on your success.
Enthusiasm
At New Direction, we feel that exercise should be fun and exciting, not painful and burdensome. Our trainers pride themselves on motivating even the most apprehensive clients to learn to love fitness. In the price of your program, fun is always included.
Individual Attention
We believe that in order to attain your specific goals, one-on-one training is the fastest, safest and most effective method. Each session is designed with your specific goals and needs in mind. Our accountability and motivational strategies will further enhance your training and success.
Recommendable
As the nature of our business is based on referring friends and family, we want to make sure we exceed your expectations. We believe that if you are satisfied with our service, you won’t be able to help telling your friends about us. Your body is our testimony.
“InterTRAINgeable”
If during the course of your fitness training you feel for any reason that you and your personal fitness coach are not a good fit, please feel free to explore another coach. Our qualified staff will support you in the transition process, ensuring YOUR goals and results remain the top priority.
Comprehensive
By incorporating Motivational Techniques, Flexibility, Nutrition, Functional Exercise, Fat Loss Management and Postural Correction, our thorough processes will help you achieve your goals.
Functional
Whether lifting an object from an unbalanced position, twisting, turning, playing a specific sport, or even just walking down the street, our methods incorporate multi-joint movements within multiple planes, improving your ability to be fit for life, not just fit for a machine.
Foundation
New Direction is founded on an uncompromising faith in Christ. Because of this belief, the highest ethical and moral views and practices will dictate our success. We will not only change the way the fitness industry does business, we will perfect it. In essence, our primary objective is to create a "New Direction" for personal performance based on creativity, professionalism, and above all, integrity.
24 hour Cancellation Policy
Please give our staff the opportunity to serve you better by making sure to arrive at the committed session time. Sessions will be charged in full without a minimum of 24 hour notice via phone or email message.
Charities
We actively support and/or provide services for many charities and non-profit organizations. Please take the time to visit their websites to find out how you can help! Click here.
ABOUT YOU
If you are looking into a Personal Fitness Coach, typically you’ve already tried something else; a diet, a gym membership, home fitness equipment, maybe even another personal trainer. We also have a number of our clients that have been referred by health care practitioners, such as a chiropractor, physical therapist, private physician, or other specific therapy professionals.
Our highly valued clients are comprised of:
- Retirees who are looking to have a professional guide them through their exercise and nutritional prescription, golf performance program, or balance training and re-conditioning
- Professionals such as insurance agents, lawyers, CEO’s, Business and Sales Managers who are motivated and goal-oriented
- People who are concerned about the implications of not taking care of their health
- Athletes who are looking for a competitive edge in sport-specific performance
- Fitness seekers who are interested in injury prevention or are recovering from a recent injury
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